Mass Awareness Campaigns

The Mass Media is an extremely important tool for YCAB in spreading the message and benefits of a ‘Drug Free Lifestyle’. We support inclusive policy-making, so we work closely with media outlets to mobilise public opinion, spark open debate and gain public support.

LIGHTS ON is YCAB’s annual mass event campaign held on June 26 in conjunction with the ‘The International Day Against Drug Abuse and Illicit Trafficking’ set up by the United Nations. This event is intended to raise public awareness and public support for the anti-drug movement.